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We’ve spoken enough about the abstracts for brandings colors — let’s dive into the hard facts (or at least some guidelines). Here’s a quick cheat sheet for color meanings:
Red — passion, importance, attention
Orange — playfulness, friendly, vitality
Yellow — happiness, optimism, warning
Green — nature, stability, prosperity (growth)
Light Blue — tranquility, trust, openness
Dark Blue — professionalism, security, formality
Purple — royalty, creativity, luxury
Pink — femininity, youth, innocence
Brown — rugged, earthy, old-fashioned
White — clean, virtuous, healthy
Gray — neutrality, gloom, subdued
Black — powerful, sophisticated, edgy
Keep in mind that this is an abridged version. Our connection to color goes lot deeper than this —for example, too much yellow can actually cause anxiety. If you want to learn more about these intricacies, read our full guide.