We’ve spoken enough about the abstracts for brandings colors — let’s dive into the hard facts (or at least some guidelines). Here’s a quick cheat sheet for color meanings:
- Red — passion, importance, attention
- Orange — playfulness, friendly, vitality
- Yellow — happiness, optimism, warning
- Green — nature, stability, prosperity (growth)
- Light Blue — tranquility, trust, openness
- Dark Blue — professionalism, security, formality
- Purple — royalty, creativity, luxury
- Pink — femininity, youth, innocence
- Brown — rugged, earthy, old-fashioned
- White — clean, virtuous, healthy
- Gray — neutrality, gloom, subdued
- Black — powerful, sophisticated, edgy
Keep in mind that this is an abridged version. Our connection to color goes lot deeper than this —for example, too much yellow can actually cause anxiety. If you want to learn more about these intricacies, read our full guide.
